March 15, 2005
무엇을 볼 것인가. 어떻게 볼 것인가.
어제, 리움 미술관의 휴관일-그러나 미술관은 우리만을 위해 문을 열어 주었고
카메라를 챙겨 든 우리는 마음껏 미술관 안을 돌아다니며 원하는 앵글의 원하는
내용을 촬영할 수 있었다. 해외 이미지 광고를 위한 시안 촬영이 목적이었고,
본 촬영에 들어가기 전에 디자이너의 시각을 통한 일종의 스케치 작업이라 할 것이다.
예전에는 그림(아이디어 스케치)으로 설명하던 작업을 이젠 카메라로 직접
앵글 스케치를 할 수 있게 되었으니 디자이너의 입장에서는 정말 과학문명의 덕을
톡톡히 보게 된 셈이다.
화인더를 통해 들여다 봐야만 찾아낼 수 있는 어떤 일을 위해서는 지금처럼 온 몸으로
느끼면서 촬영을 하는 방법만큼 'creativity'를 위해 창의적인 방법이 없을 듯 하다.
게다가 디지털이라니... '앵글'에 대한 수없이 많은 경우의 수를 짧은 시간 안에
모두 형상화 할 수 있는, 가히 혁명적인 스케치 방법이 아닐 수 없다.
주어진 시간을 최대한으로 활용하기위해 우리는 가급적 자유롭게, 서로간의 소통을
절제하며 각자의 카메라 셔터를 부지런히 눌러댔고, 오늘 오전, 각자가 선택한
베스트샷들을 리뷰하기위해 한자리에 모여 앉았다.
흥미롭지 않은가. 같은 시간 같은 공간에 놓여진 7명의 디자이너들을 통해 발견된
서로 다른 다양한 시각이란.
이때의 '시각'이란 시각적으로 보여지는 것에 대한 감각적인 표현만을 의미하는 것은
분명히 아닐 것이다. 무엇을 말할 것인지, 어떻게 표현할 것인지의 총체적인 '시각'을
통해 사안에 대한 필요충분조건을 모두 만족하고 있는, 그러면서도 아무도, 한번도
생각해 본 적이 없는 멋진 방법을 제안하는 것이 바로 디자이너의 작업인 것이다.
바로 이러한 점을 명백히 하고 있는 visual을 찾아내는 일이 어제의 촬영과, 오늘의
리뷰를 위한 우리의 냉철한 목적이어야 하는 것이다...
Posted by dreaming at March 15, 2005 02:12 PM
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